Privacy Policy
Vermillion Bloom (registration number: 123456789W) is committed to protecting the privacy of our customers and visitors to our online platform. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in compliance with applicable data protection laws, including the Singapore Personal Data Protection Act (PDPA) and principles aligned with the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect various types of personal data to provide and improve our floral design services and online experience. This may include:
- Personal Identifiers: Name, shipping and billing address, email address, phone number.
- Order Details: Information related to your purchases of bespoke floral arrangements, event styling, corporate subscriptions, and workshop registrations. This includes product preferences, special instructions, and recipient information.
- Payment Information: While we do not store full credit card details on our servers, we collect transaction information processed securely by our third-party payment processors.
- Communication Data: Records of your interactions with us, such as inquiries through contact forms, emails, or phone calls.
- Technical Data: IP address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access our online platform.
- Usage Data: Information about how you use our online platform, products, and services.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
2. How We Use Your Information
Vermillion Bloom uses your personal data for the following purposes:
- To Fulfill Orders and Provide Services: Processing and delivering bespoke floral arrangements, event styling, corporate subscriptions, and workshop registrations. This includes communication regarding your orders and services.
- Customer Support: Responding to your inquiries, requests, and providing assistance.
- Marketing and Promotions: With your consent, sending you information about new products, services, promotions, and events related to Vermillion Bloom's offerings. You can opt-out at any time.
- Improve Our Services: Analyzing usage patterns to enhance our online platform, product offerings, and overall customer experience.
- Security and Fraud Prevention: Protecting our online platform, customers, and business from fraudulent activities and ensuring the security of our systems.
- Legal Compliance: Complying with applicable laws, regulations, and legal processes.
3. Disclosure of Your Information
We may share your personal data with:
- Service Providers: Third-party companies that perform services on our behalf, such as payment processing, delivery services, IT and system administration services, and marketing support. These providers are obligated to protect your data and only use it for the purposes we specify.
- Legal and Regulatory Authorities: When required by law or in response to valid legal requests, such as subpoenas or court orders.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction.
We do not sell, rent, or lease your personal data to third parties for their independent marketing purposes.
4. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, use, disclosure, alteration, or destruction. This includes encryption, secured servers, and access controls. While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
6. Your Data Protection Rights
Under applicable data protection laws, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure (Right to be Forgotten): Request the deletion of your personal data under certain circumstances.
- Right to Restriction of Processing: Request the restriction of processing of your personal data under certain conditions.
- Right to Object to Processing: Object to our processing of your personal data under certain conditions.
- Right to Data Portability: Request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Withdraw your consent at any time where we are relying on consent to process your personal data.
To exercise any of these rights, please contact us using the details provided below.
7. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this online platform may become inaccessible or not function properly.
8. Third-Party Links
Our online platform may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page with an indication of when it was last revised. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data protection practices, please contact us at:
Vermillion Bloom
10 Anson Road, International Plaza, Unit 01-18, Singapore, 079903, Singapore